Licence en marketing
Start Date:
29 September 2024
Duration
4 years
Fees:
1000 $
Program Overview
The Bachelor of Science in Marketing at Al-Muhibbah University is a comprehensive undergraduate program designed to equip students with a strong foundation in marketing principles and advanced concepts critical to success in today’s dynamic business environment. The program covers a wide array of topics, including market research, consumer behavior, branding, advertising, and digital marketing strategies, ensuring that graduates are well-prepared to excel in diverse marketing roles. Launched in the 2024/2025 academic year, this program is supported by a team of experienced faculty committed to academic excellence and the professional development of students.
Program Objectives
The B.Sc. Marketing program aims to:
- Develop Core Marketing Knowledge: Provide a deep understanding of marketing theories, practices, and the role of marketing in driving business success.
- Cultivate Analytical and Strategic Skills: Equip students with the ability to analyze market trends, consumer behavior, and develop effective marketing strategies.
- Enhance Digital Competency: Prepare students to leverage digital platforms and tools for innovative marketing solutions in a tech-driven world.
- Foster Ethical Marketing Practices: Instill the importance of ethical standards and social responsibility in all marketing activities.
- Prepare for Career Advancement: Offer a strong foundation for further studies or professional certifications in marketing and related fields.
Career Opportunities
Graduates of the B.Sc. Marketing program are well-positioned for a variety of career paths, including:
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Advertising Manager
- Public Relations Specialist
Curriculum
Program Structure:
- Total Credits Required: 130 credits (Standard Entry); 95 credits (Direct Entry)
- Duration: 4 years (Standard Entry); 3 years (Direct Entry)
- Minimum Credit Load per Semester: 15 credits
Key Courses
- Introduction to Marketing: Fundamental concepts of marketing and its role in business.
- Consumer Behavior: Study of consumer decision-making processes and how they influence marketing strategies.
- Brand Management: Techniques for developing and maintaining strong brands.
- Digital Marketing Strategies: Exploration of online marketing tools and strategies to engage customers in the digital age.
- Advertising and Promotion: Principles and practices of creating effective advertising campaigns.
Why Choose This Program
- Comprehensive Curriculum: A well-rounded education that covers both traditional and digital marketing principles.
- Practical Learning: Emphasis on real-world applications through case studies, internships, and project-based learning.
- Ethical Focus: Strong commitment to ethical marketing practices and social responsibility.
- Industry-Relevant Skills: Develop skills that are directly applicable to marketing roles in various industries.
- Professional Growth: Courses designed to enhance leadership, creativity, and strategic thinking.
