Apexes

Bachelor of Marketing

Start Date:

29 September 2024

Duration:

4 years

Fees:

1000 $

Description:

Program Overview:

The Bachelor of Science in Marketing at Al-Muhibbah University is a comprehensive undergraduate program designed to equip students with a strong foundation in marketing principles and advanced concepts critical to success in today’s dynamic business environment. The program covers a wide array of topics, including market research, consumer behavior, branding, advertising, and digital marketing strategies, ensuring that graduates are well-prepared to excel in diverse marketing roles. Launched in the 2024/2025 academic year, this program is supported by a team of experienced faculty committed to academic excellence and the professional development of students.

Program Objectives:

The B.Sc. Marketing program aims to:

  • Develop Core Marketing Knowledge: Provide a deep understanding of marketing theories, practices, and the role of marketing in driving business success.
  • Cultivate Analytical and Strategic Skills: Equip students with the ability to analyze market trends, consumer behavior, and develop effective marketing strategies.
  • Enhance Digital Competency: Prepare students to leverage digital platforms and tools for innovative marketing solutions in a tech-driven world.
  • Foster Ethical Marketing Practices: Instill the importance of ethical standards and social responsibility in all marketing activities.
  • Prepare for Career Advancement: Offer a strong foundation for further studies or professional certifications in marketing and related fields.

Career Opportunities:

Graduates of the B.Sc. Marketing program are well-positioned for a variety of career paths, including:

  • Marketing Manager
  • Brand Manager
  • Digital Marketing Specialist
  • Market Research Analyst
  • Advertising Manager
  • Public Relations Specialist

Curriculum:

Program Structure:

  • Total Credits Required: 130 credits (Standard Entry); 95 credits (Direct Entry)
  • Duration: 4 years (Standard Entry); 3 years (Direct Entry)
  • Minimum Credit Load per Semester: 15 credits

Key Courses:

  • Introduction to Marketing: Fundamental concepts of marketing and its role in business.
  • Consumer Behavior: Study of consumer decision-making processes and how they influence marketing strategies.
  • Brand Management: Techniques for developing and maintaining strong brands.
  • Digital Marketing Strategies: Exploration of online marketing tools and strategies to engage customers in the digital age.
  • Advertising and Promotion: Principles and practices of creating effective advertising campaigns.

Why Choose This Program?

  • Comprehensive Curriculum: A well-rounded education that covers both traditional and digital marketing principles.
  • Practical Learning: Emphasis on real-world applications through case studies, internships, and project-based learning.
  • Ethical Focus: Strong commitment to ethical marketing practices and social responsibility.
  • Industry-Relevant Skills: Develop skills that are directly applicable to marketing roles in various industries.
  • Professional Growth: Courses designed to enhance leadership, creativity, and strategic thinking.

Features

Certificate

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