Bachelor of Mass Communication
Start Date:
29 September 2024
Duration
4 years
Fees:
1000 $
Program Overview
The Bachelor of Science in Mass Communication at Iconic University offers an expansive and dynamic curriculum designed to equip students with the skills needed to excel in various facets of the communication industry. This comprehensive program integrates the study of journalism, public relations, advertising, broadcasting, and film, preparing graduates to navigate and influence a rapidly evolving media landscape. Students will delve into communication theories, media practices, and the impact of mass media on society. The program emphasizes practical experience and theoretical knowledge, ensuring that graduates are well-prepared to tackle the challenges and opportunities within the communication sector.
Program Objectives
The B.Sc. Mass Communication program aims to:
- Develop Skilled Communicators: Train students to become proficient in journalism, public relations, advertising, broadcasting, and film, ready to assume leadership roles within the media industry.
- Foster Critical Analysis: Provide a deep understanding of media theories and practices, including the historical, social, and psychological aspects of mass communication.
- Enhance Practical Skills: Equip students with hands-on experience through practical sessions and projects, ensuring industry readiness.
- Promote Ethical Standards: Instill ethical practices and professional standards essential for responsible and effective media practice.
- Encourage Innovation: Prepare graduates to leverage new media technologies and creative strategies to address contemporary communication challenges.
Career Opportunities
Graduates of the B.Sc. Mass Communication program can pursue a range of exciting careers, including:
- Journalist
- Public Relations Specialist
- Advertising Executive
- Broadcast Producer
- Film Director
- Media Consultant
Curriculum
Program Structure:
- Total Credits Required: 127 credits (Standard Entry); 94 credits (Direct Entry)
- Duration: 4 years (Standard Entry); 3 years (Direct Entry)
- Minimum Credit Load per Semester: 15 credits
Key Courses
- Introduction to Human Communication: Fundamentals of effective communication techniques and their applications.
- Foundations of Broadcasting and Film: Overview of broadcasting principles and film production basics.
- Introduction to Advertising: Basics of advertising strategies and campaign development.
- Critical and Reviewing Writing: Advanced skills in writing and critiquing media content.
- Media Psychology: Study of psychological principles related to media consumption and production.
Why Choose This Program
- Diverse Specializations: Choose from three distinct sequences—Journalism, Public Relations and Advertising, or Broadcast and Film—each providing in-depth knowledge and skills in the respective areas.
- Practical Experience: Emphasis on real-world application through industry-oriented projects, internships, and hands-on training.
- Industry-Relevant Skills: Curriculum designed to address current trends and technologies in mass communication, preparing students for future media challenges.
- Ethical Emphasis: Strong focus on ethical standards and social responsibility in media practice, fostering integrity and professionalism.
- Career Readiness: Graduates are equipped with the necessary skills to enter the workforce immediately or pursue advanced studies in related fields.
